When Should I Post on Social Media in 2024?

Each platform has a different solution for the question of “how often to post to social media.” However, you will also need to test it on your personal accounts. 

There is, of course, no easy answer to this issue, just like with anything worthwhile. Social media companies are continuously introducing new features, altering their interaction guidelines, and upgrading their algorithms. It’s possible that what worked the previous year won’t work this year and that what works now won’t last tomorrow.

To determine the best number of times per day (or week) to post on each platform, we combed through the information, questioned our social media team, and outside experts for their opinions. Below is a brief synopsis of our findings; for more specific information, continue reading: 

• Instagram: Post between 3 and 5 times per week.
• Instagram Stories: Post 2 times per day.
• Twitter: Post between 2 and 3 times per day.
• Facebook: Post between 1 to 2 times per day.
• LinkedIn: Post between 1 to 2 times per day.
• TikTok: Post between 3 and 5 times per week.
• Pinterest: Post at least 1 time per week.
• Google My Business: Post at least 1 time per week.

Including hashtags in every post can also increase the likelihood that users will find your material. Make sure to evaluate each post’s performance and adjust your posting approach according to what your audience responds to the most.