YouTube has released numerous improvements for creators on the site during the past year. Even while some of these changes are little, a few have permanently altered the way we view YouTube. Furthermore, it doesn’t appear that the rate of invention will be decreasing anytime soon when we look to the future.
We’ve put together the most important YouTube updates that every creator needs to be aware of to keep you informed!
- New YPP Eligibility
The number of subscribers and view hours needed to join the YouTube Partner Programme has been lowered. Ad money is not included in this new monetization tier, though. Instead, with features like Super Chats, Super Thanks, Channel Memberships, and the shopping function, creators can earn money through fan funding.
The YPP accepts applications as soon as you have:
–500 subscribers rather than 1,000
– In the past ninety days, three uploads to the public
– 3,000 hours of public watch throughout the course of the preceding year (instead of 4,000)
2. New Reapplication Process for YPP
You don’t have to wait the full 30 days to reapply if YouTube rejects your YPP application; you can do it in 21 days. Additionally, creators will have to wait 90 days before resubmitting if they are rejected a second time.
3. YouTube Shorts Monetization
With YouTube Shorts, creators may now make money from advertisements. A new route to this revenue is to obtain 1,000 subscribers and 10 million views in 90 days. On the other hand, Shorts’ monetization scheme is distinct.
The four steps are as follows:
– All of the money made by Shorts ads is consolidated on YouTube.
– The amount of money that YouTube contributes to the creator pool is determined by factors like views and music consumption across all Shorts. At this stage, creators keep all of the money if they choose not to use any music in their Shorts. The creator pool and music publishers split the profits if they use music.
– Creators of monetized Shorts receive a portion of the ad money from YouTube. This is determined by adding up all of a creator’s views on Shorts across the platform, be it 5%, 10%, 15%, or more.
– 45% of the revenue split goes to the creators.
4. Automatic Ad Placement
YouTube will decide which video advertising, such as pre-rolls, post-rolls, skippable, and non-skippable, to display for you rather than letting you choose. When you choose to make money off of an upload, it will happen automatically.
According to YouTube, pre-roll advertising have the potential to increase income by more than 15% while reducing watch time by less than 5%. The ability to manually put mid-roll adverts will remain available to creators.
5. New Profanity Rules
Unless harsh profanity is utilised throughout the video, creators who use crude language in the opening seven seconds of their work are still eligible to get payment. The precise guidelines are as follows:
– Not every type of swearing will be handled in the same way. Pronouncements such as “f**k” are now categorised as “stronger profanity,” although “b***h,” “d***ebag,” “a**hole,” and “s**t” are all categorised as “moderate” phrases.
– Videos with “moderate” to “strong” swearing will be fully monetizable. Only a portion of the revenue will go to those who use “stronger” foul language during the first seven seconds.
– If there is swearing in the backing tracks, entrance, or outro music, you won’t lose money.
– Demonetization will still occur if there is profanity in the thumbnails or video titles.
6. Adblocker Update
YouTube is urging users to support creators by subscribing to YouTube Premium in an effort to prevent the usage of ad blockers. This is taking place for various reasons:
Sustainability: material producers require financial support in order to keep generating high-quality material. That cushion comes from ads.
Just compensation: By viewing advertisements, users support the payment of authors for their time and labour.
Long-term viability: The platform’s long-term sustainability is derived from ad revenue.